Nature's Own Perfectly Crafted Bread
Project Mission
Nature’s Own launched a new offering nationwide, Perfectly Crafted Bread, a Non-GMO artisan inspired, nutritious, thick-sliced bakery-style bread. The assignment was to develop a brand campaign design that would drive all print and digital asset creation towards an audience of health-conscious female Millennial and Gen Xers, with kids in the household.
Concept Designs
Concept 1: ‘Exaggerate Sensory Experience’ - the idea was to showcase the ‘big’ sensory appeal, by enhancing handmade textures, great taste, thick cut slices and flour dusting.
Concept 2: ‘Instant Connection to Bakery/Craft’ - more focus on corner bakery artistry with an emphasis in the customized ‘craft’ experience that highlights quality ingredients and nutrition.
Concept 3: ‘Disrupt the Everyday’ - focus on relevance with every day usage occasions. Showcases versatility with inspiring recipe ideas to help make her job as mom easier and simpler.
Home Page Rotating Banner
The corner bakery design was the favorite, and we immediately set to work developing all the digital assets, including a home page banner ad that linked to a campaign landing page.
Landing Page
The landing page was built to be responsive, highlighting two bread offerings that drive to the product detail page. A ‘Baker in the Bread Aisle’ commercial was featured, along with quality ingredient assurances, and a gallery slider that linked to recipe pages.
Digital Bus Shelter Ad
Web Banner Ads
Nature’s Own Perfectly Crafted campaign was also extended across to print and in-store point-of-sale.
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