Project Mission

Build an Online Press Kit archive site that journalists can mine for show materials and info, to include interactive share and print functionality features on focused content areas, a countdown to launch, and create compelling visuals specific for this site that align with the overall theme but must be different from the campaign imagery used on the official BIA website.   

CNN Official Campaign Design

CNN developed the Black In America creative strategy to appeal to the African-American audience. The CNN creative team designed a campaign that featured images of many different individuals, in order to convey the idea that the African-American community is not monolithic. By using the official campaign artwork (directly below) for directional inspiration, I then developed imagery specific for the BIA Press Kit that followed the same outreach strategy.  

BIA Image Graphics

Custom imagery created specifically for this assignment.

Web Pages

Home Page

Immediate Release

Showtime Summaries

Image Resource Library

Web Banner Advertising

Awareness Emails

Designed for, and sent exclusively to, journalists.

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