SeaPak Budweiser Campaign Concept
Project Mission
SeaPak had just introduced a new pub-style Bud Battered product line with Budweiser in supermarkets Nationwide. This was our opportunity at the Agency to take the initiative and propose a campaign pitch that would be the catalyst to scale up client’s marketing budget, create awareness and leverage a world-recognized brand on this historic partnership.
We all contributed campaign ideas, and for me, this was an opportunity to make a light-hearted dig at British beer battered pub food. The idea proposed was the “Sorry England” campaign which revolved around how distraught England is that they love our American Bud Battered pub food and its authenticity, followed up with our polite apology that we fooled them. While client absolutely loved the idea, the campaign idea was never used, but it was the catalyst that motivated client to increase additional funding for a full marketing launch across TV, print and web.
The Great Taste Inquiry: Online Video
SeaPak and Budweiser teamed up to make the best tasting, most authentic beer battered, pub-style seafood ever. To prove it, we hosted a taste test with some British beer battered seafood lovers who know a thing or two about the origin of authentic, pub-style beer battered seafood and see what they think.
Our friends from across the pond loved the Bud Battered shrimp, cod and crab poppers so much that they are convinced they were authentically British, and maybe even from a British pub. After we reveal the best tasting beer battered seafood is actually American, they don’t take it well, surprised, confused and questioning their britishness. We’ll then sincerely apologize that our All-American beer battered seafood tastes so authentic.
Digital Outdoor Advertising
This dynamic board will look like the aftermath of the taste testers finding out our beer battered seafood isn’t English. In this example, a chair thrown at our ad displayed on a digital billboard at a bus shelter.
Social Awareness Posts
Landing Page Example for BudBattered.com
Web Banner Ads
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