gammaCore™ Interactive Visual Aid (IVA)

 

Project Mission

gammaCore™ (a non-invasive vagus nerve stimulator) is a small, portable, hand-held device used for the preventive treatment of headache and pain relief associated with migraine. The objective was to convert an existing print sales aid into an interactive visual aid that will serve as the primary tool to help a sales rep tailor the discussion to the needs and interests of the physician.

 
 

The IVA was developed through the Veeva platform and showcased in a non-responsive, landscape format for tablet. The sales rep would simply swipe across the screen from right to left to proceed to the next page. Or alternatively, a menu navigation panel would drop down when the user tapped at the top of the tablet screen to jump over to a different page.

 
 
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Sitemap and user-flow

 
 
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Wireframes

We developed a selection of four template layouts that could be used to display content

 
 
 
 

Interactive Visual Aid

 
 
 

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