Nature's Own Digital — cSteveDesign

Nature's Own Website Redesign

Project Mission

Nature’s Own had evolved their logo and packaging, and wanted to update the look and feel of their website. Using inspiration from websites of large industry players like Chobani and Cheerios, the client wanted a more modern, contemporary site design that provided an immersive experience to tell the Nature’s Own story. The objective of the redesign was to maximize browser real estate, improve front-end user experience with increased functionality and navigation, and provide CMS edit-ability on the back-end, all within a responsive framework.

Nature's Own: Old Website 2015

New Sitemap and Wireframe Development

Global Navigation

We refined the top navigation, incorporated imagery in the dropdown menus and created a Locate and Search functionality feature that spanned the full width of the browser window.

Home Page

By taking inspiration from best-in-class examples, we utilized larger photography with strong appetite appeal and simplified messaging that spoke to visitors in a more personal and conversational way.