I combine the best of visual design, interaction, and technology to establish and develop the overall look and feel of responsive web-based projects, while integrating teams and stakeholders at every level of the design process to ensure efficient, on-time, and on-budget projects.
By employing a user-centered approach, I concept, design, and execute, digital media campaigns for web, email and social platforms and design elegant user interfaces across websites, microsites, and apps that enhance user experience (UX) and user interaction (UI).
Core Capabilities
Software Skills
Awards
Gold Award of Excellence – SCOUT, Atlanta
2016 • International Communicator Awards
Wonder Bread: Spread the Wonder Branded Social Campaign
Platinum MarCom Statuette Award – SCOUT, Atlanta
2016 • Association of Marketing and Communication Professionals
Nature's Own ‘Good & Simple’ Integrated Digital Campaign
Silver ADDY Statuette Award – SCOUT Atlanta
2016 • American Advertising Awards
SeaPak Website Design
Silver Award of Distinction – SCOUT Atlanta
2016 • Communicator Awards
SeaPak Website Design
Platinum MarComm Statuette Award – SCOUT Atlanta
2015 • AMCP, Assoc. of Marketing & Communication Professionals
Farm Rich "Real-Life Good™" web campaign
Silver W3 Statuette Award – SCOUT Atlanta
2015 • Academy of Interactive and Visual Arts
Farm Rich Website Design
Work Experience
Snr Digital Art Director
Rooms To Go
In partnership with the Creative Director, I worked cross-functionally with Content Strategists, the Digital Marketing team, Ecomm Merchandisers, and the UX department to support overall creative strategies. Responsibilities included leading, directing, managing, and mentoring a team of digital graphic designers and production artists, while also assisting in the execution of multiple digital promotion requests for online advertising, social media, email campaigns, and website support. Additional responsibilities included managing partnerships with external marketing agencies, and interviewing new-hires for open design positions in order to build the digital design team.
Snr Interactive Art Director
Iris Worldwide
Six month contract working on a complete website redesign for Patcraft - a commercial flooring brand of Shaw Industries. As the lead UI designer, in collaboration with a Snr. UX designer, my role was to take the approved wireframes and build the visual design aspect of the website interface, which included overall style and aesthetic feel, creating all the design components, prototyping all the web page designs - including scroll transitions and dynamic micro animations, and preparing files for programming hand-off.
Snr. Interactive Art Director (UXD/UI)
SCOUT
Senior digital design lead collaborating with the VP Creative Director (Digital), UX Analysts, Digital Strategists, and Web Developers across the four SCOUT agencies located in Atlanta, Chicago, New York City and San Diego, helping direct design projects for both consumer and healthcare accounts.
Freelance Interactive Art Director
The Creative Group
Freelance contractor working at JWT Inside and RR Donnelley in Atlanta on a variety of digital assignments for agency clients that included Chick-fil-A, GM Motors, and Home Depot. Helped set up internal pitch deck presentations, updated content on Joomla and WordPress sites, and designed for social media posts, email and web graphics.
Snr. Digital Designer
Hawthorne Visual
Part of the studio team concepting creative ideas for campaigns and working on projects for clients like CAT Logistics, CNN, Coca-Cola, The College Board NY, Mohawk, and Turner Network Sales. Established presentation pitch decks, created all web and social media graphics, designed and custom coded emails and landing pages, and maintained Joomla sites for client. Additional assignments also included designing for print materials like flyers, annual reports, direct mail, print ads, brochures, logos, and prepared files for print production.
Snr. Designer / Art Director
Hemingway & Hale
Senior Designer working for an agency that specialized in brand marketing, advertising and design for wine and liquor brands. Responsibilities included designing for print and web. Tasks included web banners, website graphics, package design, branding, logos, sales rep materials, direct mail, in-store advertising, promotional print advertising, trade show materials, and vehicle wraps.
Graphic Designer
DDH&M J. Walter Thompson
Worked with a team of designers and copywriters developing campaign ideas and graphic design solutions for all print advertising. Designed ads for newspaper and magazines, direct mail, T.V. storyboarding, brochures and annual reports.
Graphic Designer
Linsell Saatchi & Saatchi
Worked as a freelance contractor with a team of designers concepting on ideas and graphic design solutions for all print media advertising.
Jnr. Art Director
Ogilvy & Mather Direct
Worked in partnership with an assigned Copywriter concepting and developing creative advertising campaigns and graphic design layouts for all print media advertising and direct mail promotions.
Education
AAA School of Advertising
1993–1995
BA and IAA Diploma in Advertising, Marketing and Design.
Graduated with 'Merit' from the AAA School of Advertising, Johannesburg, South Africa receiving both a Bachelor of Arts degree in Creative Brand Communication with specialization in Art Direction, and awarded an IAA (International Accreditation Agency) Diploma in Advertising.
About the AAA School of Advertising:
Recognised worldwide, the AAA School of Advertising is the only academic institution created by and for the advertising profession. Located in South Africa, the school was established in 1990 by the AAA (Association of Advertising Agencies), and is rated by Austrian Lürzer’s ARCHIVE as one of the best advertising schools in the world.
Testimonials
The following are a few testimonials from work colleagues in the industry.