Project Mission

Nature’s Own launched a new offering nationwide, Perfectly Crafted Bread, a Non-GMO artisan inspired, nutritious, thick-sliced bakery-style bread. The assignment was to develop a brand campaign that would drive all print and digital asset creation towards an audience of health-conscious female Millennial and Gen Xers, with kids in the household.

The campaign was designed to create an instant connection to Bakery/Craft by focusing on a style inspired by corner bakery artistry with emphasis in the customized ‘craft’ experience, underscored by quality ingredients and nutrition.

A range of full-page ads were designed for many publications, including placement in a Special Edition issue of People magazine, right next to a full-page ad of the newly-wed Royal couple.

Point-of-Sale shelf talker and grocery cart advertising.