Twinings Tea
Project Mission
Twinings Tea, a client of Ogilvy & Mather in South Africa, wanted to increase brand awareness in a number of magazine publications. The first target audience was a general consumer that liked to read food and lifestyle magazines. The second target audience was specific to decision buyers that purchase in bulk for corporations and hospitality.
Working in partnership with an assigned copywriter, we brainstormed on creative concepts for the two distinct target audiences. We both felt that the layouts needed to be clean and simple, easy to read, with visual focus on copy that was thought-provoking and not product image centric. Below are the two final designs that were presented and published.
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