Choose AP
Project Mission
The College Board AP – Advanced Placement – helps high school students prepare for college. Taking an AP course can help a student save time by skipping introductory courses, save on college expenses by making them eligible to receive college credit or scholarships, and help them build college skills to succeed. The goal of the project was to increase awareness of the AP program in high school students considering college, and highlight the facts and benefits of the program to increase enrollment.
We wanted to make the brochure very easy to read and understand by using minimal copy and clearly defined sections with large format photography. The goal was to connect and engage the reader with large appealing headlines and corresponding images in a saturated color filter.
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