Bettercreme Whipped Icing Label Design

 
 

Project Mission

Create eight photo-realistic illustrations for each whipped icing flavor that could be applied to multiple usages. We were also tasked to design new packaging labels and in-store promotional counter cards for placement in a local grocer’s bakery to help generate consumer awareness that whipped icing is available as an alternative option to traditional buttercream icing.

 

Label Designs

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In-Store Counter Cards and Shelf Talker Designs

 
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