StandTall Fundraising Campaign
Making a commitment to stand tall for those who StandTall for us.
Project Mission
The Stephen Siller Tunnel to Towers organization honors those affected by the events of 9/11, as well as those first responders who are still active today. The organization also fundraises for families of first responders and service members killed or catastrophically injured in the line of duty. In memory of the 15th Anniversary of Sept. 11, we developed the “StandTall” campaign. The goal of the campaign was to motivate 1 million people to visit tunnel2towers.org and contribute $11.
The inspiration for the “StandTall” campaign came from heroes like Stephen Siller who lost their lives on 9/11. While we’ll never forget, we also needed to use that momentum to move forward. We used the symbolism of the twin towers in our StandTall logo and the donation dollar amount.
The idea behind “StandTall” was to inspire every American to take the example of these heros to heart and have us all stand tall for each other. The campaign featured recipients who had received donations, and show through example the benefits of the Stephen Siller Foundation.
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